Redefining Convenience: A User-Centered Journey for Pizza PittStop
Category
Creative Works
Department
Graphic Communications - Graphic Design
Student Status
Undergraduate
Research Advisor
Dr. Jason Reid
Document Type
Event
Location
Student Center Ballroom
Start Date
10-4-2025 2:00 PM
End Date
10-4-2025 4:00 PM
Description
This research study examines the design process behind a conceptual user-centered food delivery application called Pizza PittStop. This research focuses on efficiency, convenience, and user satisfaction within online food ordering and delivery services. The investigation uses a multi-phase method that consists of user interviews, building an empathy map, and creating a user persona to represent core motivations and pain points. Building on these phases, a user story and journey maps were created to show potential problems, solutions, and opportunities of improvement. This investigation was led with a problem statement to build a hypothesis statement, a clear value proposition, and a goal statement for the Pizza PittStop app. With careful research and consideration, the app's proposed features and offers were established and compared to similar companies and applications. Lastly, the Pizza PittStop designs are ideated through sketches, user flows, and a wireframe prototype created in Figma. This project aims to demonstrate user-based research to make the app more convenient, reliable, and clear during meal ordering experiences. This research experiment presents the importance of evidence-based decision-making and empathetic engagement when creating an application that will provide users' functional and emotional needs in the context of online food ordering habits and delivery methods.
Redefining Convenience: A User-Centered Journey for Pizza PittStop
Student Center Ballroom
This research study examines the design process behind a conceptual user-centered food delivery application called Pizza PittStop. This research focuses on efficiency, convenience, and user satisfaction within online food ordering and delivery services. The investigation uses a multi-phase method that consists of user interviews, building an empathy map, and creating a user persona to represent core motivations and pain points. Building on these phases, a user story and journey maps were created to show potential problems, solutions, and opportunities of improvement. This investigation was led with a problem statement to build a hypothesis statement, a clear value proposition, and a goal statement for the Pizza PittStop app. With careful research and consideration, the app's proposed features and offers were established and compared to similar companies and applications. Lastly, the Pizza PittStop designs are ideated through sketches, user flows, and a wireframe prototype created in Figma. This project aims to demonstrate user-based research to make the app more convenient, reliable, and clear during meal ordering experiences. This research experiment presents the importance of evidence-based decision-making and empathetic engagement when creating an application that will provide users' functional and emotional needs in the context of online food ordering habits and delivery methods.
