Refining Recruitment Strategies at Pittsburg State University: Prioritizing Quality Engagement Over Quantity.
Category
Business, Education and Humanities
Department
Business Management
Student Status
Undergraduate
Research Advisor
Darrell Pulliam
Document Type
Event
Location
Student Center Ballroom
Start Date
10-4-2025 2:00 PM
End Date
10-4-2025 4:00 PM
Description
Every year thousands of prospective students visit Pittsburg State University and interact with its staff. This study aims to explore how the university can redefine its recruitment strategies to prioritize quality engagement over quantity. Specifically, I will examine how personalized follow-ups and meaningful interactions can enhance prospective students' experiences, ultimately positioning PSU as a top destination for higher education in the region. This project will focus on the university's technology department as a case study with a goal of developing a model that can be mirrored across all university departments seeking more effective engagement with prospective students. This analysis will assess current recruitment strategies, identifying potential gaps where interactions may lack depth or fail to leave a lasting impact. It will also explore how factors like mentorship opportunities, campus visit personalization, and alumni involvement could strengthen connections with prospective students. This research will use a series of different research methods focusing on quantitative data and a series of surveys gathering information from Pittsburg State University staff. By prioritizing quality over quantity in recruitment efforts, Pittsburg State University has the potential to attract and retain more students through intentional, high- value interactions that foster stronger connections between the institution and prospective students.
Refining Recruitment Strategies at Pittsburg State University: Prioritizing Quality Engagement Over Quantity.
Student Center Ballroom
Every year thousands of prospective students visit Pittsburg State University and interact with its staff. This study aims to explore how the university can redefine its recruitment strategies to prioritize quality engagement over quantity. Specifically, I will examine how personalized follow-ups and meaningful interactions can enhance prospective students' experiences, ultimately positioning PSU as a top destination for higher education in the region. This project will focus on the university's technology department as a case study with a goal of developing a model that can be mirrored across all university departments seeking more effective engagement with prospective students. This analysis will assess current recruitment strategies, identifying potential gaps where interactions may lack depth or fail to leave a lasting impact. It will also explore how factors like mentorship opportunities, campus visit personalization, and alumni involvement could strengthen connections with prospective students. This research will use a series of different research methods focusing on quantitative data and a series of surveys gathering information from Pittsburg State University staff. By prioritizing quality over quantity in recruitment efforts, Pittsburg State University has the potential to attract and retain more students through intentional, high- value interactions that foster stronger connections between the institution and prospective students.
