Crafting Better Meal Ordering Experiences: The Pizza PittStop Case
Category
Creative Works
Department
Graphic Communications
Student Status
Undergraduate
Research Advisor
Dr. Jason Reid
Document Type
Event
Location
Student Center Ballroom
Start Date
10-4-2025 2:00 PM
End Date
10-4-2025 4:00 PM
Description
The following is about Pizza PittStop, which is a food ordering application concept to improve meal ordering. The project is driven by user-centricity, aiming to gain maximum convenience, efficiency, and general customer satisfaction, The process is started with intensive interviews of customers to identify their needs and issues, and followed by designing an empathy map to gain better insight into users' perceptions. Then, we built personas of customers summarizing different needs and issues of target market. For identifying where to improve, user stories and user journey maps were crafted, recording key touchpoints where ordering of meals could be optimized. Problem statements were written to summarize hypotheses about where and how to improve in order to ultimately form a clear value proposition and goal statement for the application. A competitive audit was also conducted, analyzing strengths and weaknesses of meal delivery services to inform Pizza PitStop's development of features. The process of design involved brainstorming and iterating concepts in sketches, user flows, and Figma wireframes. The concepts were critiqued to ensure they were serving users and providing a cohesive experience from start to finish to end. The aim of this research is to demonstrate how iterated design and user-based research can significantly influence meal ordering to make it inclusive, user-friendly, and responsive to modern diners.
Crafting Better Meal Ordering Experiences: The Pizza PittStop Case
Student Center Ballroom
The following is about Pizza PittStop, which is a food ordering application concept to improve meal ordering. The project is driven by user-centricity, aiming to gain maximum convenience, efficiency, and general customer satisfaction, The process is started with intensive interviews of customers to identify their needs and issues, and followed by designing an empathy map to gain better insight into users' perceptions. Then, we built personas of customers summarizing different needs and issues of target market. For identifying where to improve, user stories and user journey maps were crafted, recording key touchpoints where ordering of meals could be optimized. Problem statements were written to summarize hypotheses about where and how to improve in order to ultimately form a clear value proposition and goal statement for the application. A competitive audit was also conducted, analyzing strengths and weaknesses of meal delivery services to inform Pizza PitStop's development of features. The process of design involved brainstorming and iterating concepts in sketches, user flows, and Figma wireframes. The concepts were critiqued to ensure they were serving users and providing a cohesive experience from start to finish to end. The aim of this research is to demonstrate how iterated design and user-based research can significantly influence meal ordering to make it inclusive, user-friendly, and responsive to modern diners.
