Navigating the NIL Era: Exploring Pittsburg State University's Role in Supporting Student-Athlete Entrepreneurship
Category
Business, Education and Humanities
Department
Business Management
Student Status
Undergraduate
Research Advisor
Darrell Pulliam
Document Type
Event
Location
Meadowlark
Start Date
10-4-2025 9:10 AM
End Date
10-4-2025 9:30 AM
Description
In a new era of college sports, student-athletes are now able to receive compensation for the use of their Name, Image, and Likeness (NIL). Athletes have the opportunity to be paid for doing promotional activities with businesses, sell merchandise, and do much more. This new model has many different benefits and challenges. One benefit of this all, is athletes are now much more encouraged to seek different entrepreneurial opportunities. Even at a small school level, the development of this system is growing more and more prominent.
Amid these changes, there is a role for Pittsburg State University to fill in through helping these athletes take advantage of this new wave of possibilities. This project's goal will be to determine, "What impact does the evolving NIL landscape have on student-athletes' entrepreneurial ventures, and how can Pittsburg State University support students in navigating these opportunities"
This study will consist of quantitative data and surveys with PSU athletes and area businesses interested in using these athletes' name, image, and likeness for marketing purposes. The findings of this study will not only help these athletes better navigate these opportunities, but will also make Pittsburg State a welcoming location for all athletes hoping to seek entrepreneurial ventures.
Navigating the NIL Era: Exploring Pittsburg State University's Role in Supporting Student-Athlete Entrepreneurship
Meadowlark
In a new era of college sports, student-athletes are now able to receive compensation for the use of their Name, Image, and Likeness (NIL). Athletes have the opportunity to be paid for doing promotional activities with businesses, sell merchandise, and do much more. This new model has many different benefits and challenges. One benefit of this all, is athletes are now much more encouraged to seek different entrepreneurial opportunities. Even at a small school level, the development of this system is growing more and more prominent.
Amid these changes, there is a role for Pittsburg State University to fill in through helping these athletes take advantage of this new wave of possibilities. This project's goal will be to determine, "What impact does the evolving NIL landscape have on student-athletes' entrepreneurial ventures, and how can Pittsburg State University support students in navigating these opportunities"
This study will consist of quantitative data and surveys with PSU athletes and area businesses interested in using these athletes' name, image, and likeness for marketing purposes. The findings of this study will not only help these athletes better navigate these opportunities, but will also make Pittsburg State a welcoming location for all athletes hoping to seek entrepreneurial ventures.
