User-Centered Design: The Journey for Pizza Pittstop
Category
Creative Works
Department
Graphics
Student Status
Undergraduate
Research Advisor
Dr. Jason Reid
Document Type
Event
Location
Student Center Ballroom
Start Date
10-4-2025 2:00 PM
End Date
10-4-2025 4:00 PM
Description
The study examines the user-friendly design process behind the proposal for a concept of a pizza restaurant application. By employing a multi-step process, interviews with classmates were arranged to understand the wants and needs of individuals who use a food ordering app. By compiling the information brought together by the interviews, an empathy map was created to identify the most important information. By virtue of the empathy map, a user persona was created to outline the problems and positives individuals experience during the use of a food ordering application. Applying the created persona, a user story was made to bring some personality and backstory to the persona. Journey maps were then created to focus on the processes of the application while associating emotions and creating improvements to those processes. In order to determine a specific overarching goal, the most important problems were identified within the user story and journey map so that a solution could be crafted specifically to solve them. These issues allowed for the crafting of a hypothesis statement to determine the final most important goal. Design solutions were formulated through sketches, user flows, and a wireframe prototype created in Figma. The finished research project was designed to understand the importance of empathy and understanding of individual and group needs to create a cohesive design. This study highlights the need for both empathy and data in designing a platform that meets the practical and emotional needs of the individuals using it.
User-Centered Design: The Journey for Pizza Pittstop
Student Center Ballroom
The study examines the user-friendly design process behind the proposal for a concept of a pizza restaurant application. By employing a multi-step process, interviews with classmates were arranged to understand the wants and needs of individuals who use a food ordering app. By compiling the information brought together by the interviews, an empathy map was created to identify the most important information. By virtue of the empathy map, a user persona was created to outline the problems and positives individuals experience during the use of a food ordering application. Applying the created persona, a user story was made to bring some personality and backstory to the persona. Journey maps were then created to focus on the processes of the application while associating emotions and creating improvements to those processes. In order to determine a specific overarching goal, the most important problems were identified within the user story and journey map so that a solution could be crafted specifically to solve them. These issues allowed for the crafting of a hypothesis statement to determine the final most important goal. Design solutions were formulated through sketches, user flows, and a wireframe prototype created in Figma. The finished research project was designed to understand the importance of empathy and understanding of individual and group needs to create a cohesive design. This study highlights the need for both empathy and data in designing a platform that meets the practical and emotional needs of the individuals using it.
