Enhancing User Experience and Engagement at Pittsburg State
Category
Creative Works
Department
Graphic Communications
Student Status
Undergraduate
Research Advisor
Dr. Jason Reid
Document Type
Event
Location
Student Center Ballroom
Start Date
10-4-2025 2:00 PM
End Date
10-4-2025 4:00 PM
Description
In this study, we aimed to improve the user experience of the Pittsburg State University (PSU) website by analyzing problem areas that deter prospective and current students. We specifically investigated scholarship application processes, the usability of existing GUS and Classic portals, and the steps needed to access transcripts. Through moderated usability sessions and affinity diagrams, we identified recurring pain points and thematic user frustrations, such as outdated pages in the redesign and insufficient site navigation. We found that while the redesign resolved some issues, it introduced new navigational concerns and did not fully address critical functionality. Using Figma, we developed user flows and redesigned targeted portions of the site, focusing on clearer labeling, streamlined navigation. Our proposals aim to reduce frustration, increase user engagement, and streamline tasks for both new and current PSU community members. We seek to spark discussions on collaborative efforts to continually enhance the website's performance and user satisfaction.
Enhancing User Experience and Engagement at Pittsburg State
Student Center Ballroom
In this study, we aimed to improve the user experience of the Pittsburg State University (PSU) website by analyzing problem areas that deter prospective and current students. We specifically investigated scholarship application processes, the usability of existing GUS and Classic portals, and the steps needed to access transcripts. Through moderated usability sessions and affinity diagrams, we identified recurring pain points and thematic user frustrations, such as outdated pages in the redesign and insufficient site navigation. We found that while the redesign resolved some issues, it introduced new navigational concerns and did not fully address critical functionality. Using Figma, we developed user flows and redesigned targeted portions of the site, focusing on clearer labeling, streamlined navigation. Our proposals aim to reduce frustration, increase user engagement, and streamline tasks for both new and current PSU community members. We seek to spark discussions on collaborative efforts to continually enhance the website's performance and user satisfaction.
