Empathy in Action: Shaping Pizza PittStop Through User Insights
Category
Creative Works
Department
Graphic Communications
Student Status
Undergraduate
Research Advisor
Dr. Jason Reid
Document Type
Event
Location
Student Center Ballroom
Start Date
10-4-2025 2:00 PM
End Date
10-4-2025 4:00 PM
Description
This study examines the user-centered design process behind our Pizza Pittstop, a conceptual food delivery application, with a focus of speed, reducing wait times, convenience, and user satisfaction. The research employs a multi-phase method: conducting in-depth user interviews, synthesizing findings into an empathy map, and developing a user persona that encapsulates core motivations and pain points. Building off user insights we empathize with them to create a user story and journey maps to articulate potential challenges and opportunities for improvement. Problem statements are defined to guide hypothesis formation, followed by a clear value proposition and goal statement. The investigation also encompasses a competitive audit and report, benchmarking Pizza PittStop's proposed features against established industry standards. Additionally, design solutions are conceptualized through sketches, user flows, and a wireframe prototype developed in Figma. The project seeks to illustrate how the integration of user research and iterative design methodologies can result in more accessible, enjoyable, and reliable meal ordering experiences. This research emphasizes the significance of empathetic engagement and evidence-based decision-making in the development of a platform that effectively meets both the functional and emotional needs of users within the framework of contemporary dining practices.
Empathy in Action: Shaping Pizza PittStop Through User Insights
Student Center Ballroom
This study examines the user-centered design process behind our Pizza Pittstop, a conceptual food delivery application, with a focus of speed, reducing wait times, convenience, and user satisfaction. The research employs a multi-phase method: conducting in-depth user interviews, synthesizing findings into an empathy map, and developing a user persona that encapsulates core motivations and pain points. Building off user insights we empathize with them to create a user story and journey maps to articulate potential challenges and opportunities for improvement. Problem statements are defined to guide hypothesis formation, followed by a clear value proposition and goal statement. The investigation also encompasses a competitive audit and report, benchmarking Pizza PittStop's proposed features against established industry standards. Additionally, design solutions are conceptualized through sketches, user flows, and a wireframe prototype developed in Figma. The project seeks to illustrate how the integration of user research and iterative design methodologies can result in more accessible, enjoyable, and reliable meal ordering experiences. This research emphasizes the significance of empathetic engagement and evidence-based decision-making in the development of a platform that effectively meets both the functional and emotional needs of users within the framework of contemporary dining practices.
