An Experimental Analysis of The Effect of Socially Acceptable And Socially Unacceptable Body Odor On Person Perception And Communication

Authors

Gary D. Verburg, Pittsburg State University

Document Type

Graduate Research

Degree

Master of Arts

Publication Date

7-1980

Abstract

Odor is a major part of nonverbal communication. Deodorant and antiperspirant commercials base their ads on the assumption that odor or, rather, the lack of body odor, is socially important. The purpose of Chapter 1 is to present a review of the literature on odor. The purpose of Chapter 2 is to present an experiment using students who exercised to create natural body odor. Chapter 3 reports the results of the experiment.

Comments

53 leaves : Ill. ; 28 cm. Bibliography: leaves 48-50

Recommended Citation

Verburg, Gary D., "An Experimental Analysis of The Effect of Socially Acceptable And Socially Unacceptable Body Odor On Person Perception And Communication" (1980). Research Problems, 1940-1991. 38.
https://digitalcommons.pittstate.edu/problems/38