Document Type

Article

Publication Date

4-17-2024

Abstract

This research study utilizes a complete methodology that is based on research methodologies and technology to explore the impact that Facebook advertisements have on university enrollment. In an era of digital connections and dynamic marketing methods, institutions are increasingly relying on social media platforms, especially Facebook, to attract potential students. This study looks into the multiple aspects of Facebook ads, examining their efficacy in increasing enrollment and the underlying technical mechanisms at work. The purpose of the research is to provide practical insights that may help improve the strategic use of digital platforms to promote university enrollment, as well as to contribute to the continuing discussion about the changing landscape of educational marketing in the digital era.

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