Date of Award
Fall 12-12-2025
Document Type
Thesis
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Dr. Alicia Mason
Second Advisor
Dr. Kristen Livingston
Third Advisor
Dr. Susan Dellasega
Keywords
Web Accessibility, Fundraising, Donor Engagement, Excellence Theory
Abstract
This study investigated the web accessibility and readability of U.S.-based nonprofit higher education institutions (HEIs) across the Foundation home, donation, and contact pages of selected websites. Utilizing a combination of manual verification and computer-automated analysis techniques, this study analyzes (n=101) institutional websites. Quantitative analysis reveals these webpages frequently contain WCAG 2.1 Level AA accessibility error types that are likely to affect the perceivability, operability, and understandability of the user’s experience, especially for individuals with disabilities or limited English proficiency. Further, these tests reveal significant differences by sector across multiple WCAG 2.1 Level AA accessibility error types, indicating that current legislation may play a role in web accessibility compliance for HEIs. The study highlights the implications of inaccessible web content, and the role it plays in the donor’s experience. Discussion and limitations are presented, as well as future areas of research.
Recommended Citation
Baldwin, Lauren E., "ARE WE LEAVING DONORS BEHIND? AN EVALUATION OF ACCESSIBILITY OF HIGHER EDUCATION DONOR WEBPAGES AND LEADERSHIP PRIORITIES" (2025). Electronic Theses & Dissertations. 818.
https://digitalcommons.pittstate.edu/etd/818
