Document Type
Article
Publication Date
Fall 8-1-2024
Abstract
Medical tourists are deemed to be a vulnerable patient population because they often have limited knowledge of the specialized health care treatment and services they seek. They are also frequently unfamiliar with the medical tourism physicians, providers, and facilitators with whom they interact. As a result, travel, biomedical, and procedural risks are often difficult to define and estimate. This analysis uses computer-automated technology to analyze the risk and warning messages distributed by government and private medical associations to medical tourists. Results show these messages are often complex and highly textual with little visual graphic elements. The messages frequently lack key signal words that are known to improve the effectiveness of warning messages
Recommended Citation
Mason, A.M. & Bhati, S. (2024). Analyzing the Message Complexity, Signal Words, and Readability of Medical Tourism Warning Messages. Proceedings of the International Crisis and Risk Communication Conference, Volume 6 (pp. 91-94). Orlando Fl: International Crisis and Risk Communication Association. https://www.doi.org/10.69931/CXFN5127
Included in
Health Communication Commons, International and Intercultural Communication Commons, Medical Humanities Commons, Organizational Communication Commons, Patient Safety Commons, Tourism and Travel Commons
