Date of Award
Spring 2023
Degree Name
Master of Arts (MA)
Department
Communication
First Advisor
Dr. Alicia Mason
Second Advisor
Dr. Troy Comeau
Third Advisor
Dr. Megan Westhoff
Abstract
At the end of June 2022, the author began the process of establishing client relations with a local business in Pittsburg, Kansas, The Meat Shed. One of the co-owners, Matt DeMoss, agreed to let his establishment be a client for a graduate project. After initial meetings. The Meat Shed was seeking to expand their brand identity to potential stakeholders of the Pittsburg community and the surrounding areas. This idea from the client sparked the interest of the author to create a strategic plan to assist in increasing awareness and engagement between stakeholders and the client. In this strategic plan the author outlines strategies, tactics, and research methods for The Meat Shed to use in their business marketing strategy. Intertwined in the strategic plan is a theoretical framework, Social Marketing Theory and Networking Theory, the author uses as a guide to create deliverables and conduct analysis about The Meat Shed organization and its stakeholders.
Recommended Citation
Meyers, Trey, "2023 Strategic Plan for The Meat Shed" (2023). Graduate Student Creative Works. 1.
https://digitalcommons.pittstate.edu/communication_creative_works/1