Document Type
Article
Publication Date
2015
Abstract
This chapter documents a content analysis of 62 media reports related to the 2011 blue-green algae (BGA) outbreak on Grand Lake O’ the Cherokees, Oklahoma. A three-stage crisis model is used to understand the media framing and crisis communication related to the event. Media reports were categorized according to modality. The data set included: traditional media reports (n=21, 33%), online blogs (n=7, 11%), and online press releases (n=34, 54%). These units of analysis represent both controlled and uncontrolled media representations of the crisis event. The objectives of this analysis are to understand how risk and crisis communication strategies were utilized before, during and after the BGA outbreak. Five strategies and techniques for improving crisis communication effectiveness are detailed. Limitations and implications are provided.
Recommended Citation
Mason, A.M. & Triplett, J. (2015). Controlling environmental crisis messages in uncontrollable media environments: The 2011 case of Blue-green Algae on Grand Lake O’ the Cherokees, OK. In (Eds) Communicating Climate Change and Natural Hazard Risk and Cultivating Resilience. Springer Publishing.
Included in
Environmental Education Commons, Environmental Health and Protection Commons, Environmental Policy Commons, Journalism Studies Commons, Mass Communication Commons, Natural Resources Management and Policy Commons, Other Communication Commons
Comments
Chapter 11