Master of Arts
Odor is a major part of nonverbal communication. Deodorant and antiperspirant commercials base their ads on the assumption that odor or, rather, the lack of body odor, is socially important. The purpose of Chapter 1 is to present a review of the literature on odor. The purpose of Chapter 2 is to present an experiment using students who exercised to create natural body odor. Chapter 3 reports the results of the experiment.
Verburg, Gary D., "An Experimental Analysis of The Effect of Socially Acceptable And Socially Unacceptable Body Odor On Person Perception And Communication" (1980). Problems. 38.