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User Interface Design (UI) and User Experience Design (UX) have become important parts of integrating the human experience into the design of digital products and services we use every day. Usability Research is the foundation of these two areas. It enables the research for improvement of quality interaction between a user and a company (UX) to be put into action by designing, prototyping and iterating the user interface (UI) before development. This project is a study of the effect that usability research has on the development of a new website for World Class Sports. It implements changes to the site layout and design based on the insights revealed by usability testing; the act of observing one person at a time doing specific tasks, so that confusing or frustrating issues can be detected.