Over the past few months I have worked to create a brand for a makeup artist based out of Orlando, Florida. I designed a logo as well as a style guide specifying colors, patterns, fonts, and design elements that would be used within the brand. I created several print pieces including style guides, budgets, business cards, thank you cards, and pricing/leave behind folds. I screen printed shirts and totes to advertise my client’s name as well as a custom apron for the artist to wear. I entered all of these components into the American Advertising Federation competition (ADDY’s) and won a silver award in the category of Integrated Brand Identity Campaign.
Johnson, Maisie, "Chelsey J. - Makeup Artist" (2017). Paper Presentations. 28.