Date of Award

Fall 12-16-2016

Document Type


Degree Name

Master of Arts (MA)



First Advisor

Dr. Cynthia Allan

Second Advisor

Dr. Shirley Drew

Third Advisor

Dr. Gwen Murdock


Although the literature investigating creativity is extensive, this research is designed to address deficits in knowledge regarding the first-hand accounts of individuals who engage in creative work and the motivations and gratifications they draw from those experiences. This study employs the use of in vivo analysis to articulate and explore the benefits and disadvantages of individuals who pursue careers in five creative industries identified by Taylor and Littleton (2012). Based on qualitative data gathered from focus groups and interviews, most frequent benefits include social connections, cognitive challenges, boosted esteem, communication, and personal and professional development. Disadvantages include time demands, lack of compensation, physical demands, and lack of appreciation.



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